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Privacy Policy


Privacy Policy


Just Romance is committed to protecting your personal data in accordance with data protection law. Our Privacy Policy gives you detailed information about when and why we collect your personal data, how we use it and how we keep it secure, and sets out your rights under the law. Please also note that this Privacy Policy only applies to personal data obtained by us – not information collected from your interactions with third parties. This Privacy Policy should be read alongside our Terms & Conditions.

Who we are and how to contact us

If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact us on

How we collect your personal data

We collect your information when you decide to interact with us. This may include when you purchase online, contact us over the phone, and when you sign up to receive emails from us. We also look at how customers use our website, so that we can offer the best possible experience. 

We will collect information in several ways, such as:

  • When you register or use

  • When you contact Just Romance by telephone or email

  • When completing any forms for transactional, contact or other purposes

  • When you buy products

  • When you visit our website: we may use cookies to help make the experience of using our website better and to personalise the service you receive from us – this means we will remember your previous visits and track the pages on our website that you visit. For more information please see our Cookie Policy.

  • From time to time, we may also get data about you from third parties. This could include other partners that we have run partnerships, competitions and events with.

The types of information we collect

We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you up to date about all the latest Just Romance news.    

Information we obtain directly from you

We collect the following information from your:

  • Title

  • Name and Surname

  • Email address

  • Contact phone number(s)

  • Purchase information

  • Interactions with us e.g. contacting us by email or over the phone

  • Payment details

  • Delivery address(s)

  • Billing address

  • Automatically populated IP address - An IP address is a unique number which allows a computer, group of computers or other internet connected devices (such as your mobile or tablet) to browse the internet. We may record your IP address when you enter the site and may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version.

Information we obtain from third parties

Your information may be shared with us by third party organisations. These organisations will only share your information with us where there is a lawful basis to do so. You should check their Privacy Policy when you provide your information to them, to understand fully how they will process and safeguard your data. These organisations may include:

Information updates

From time to time we may screen our database against recognised data files such as the TPS database to help us keep our database up to date. 

Social Media

Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.

Publicly available information

We may collect information found in places such as Companies House and information that has been published in the public domain, such as in newspapers and online.

Lawful use of your personal data

We will only process your personal data where we have a lawful basis to do so. This may include contractual obligations to allow us to process your order or provide a service to you, or where we have obtained your consent.

Where your personal data is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal data that is regulated under data protection laws.

Why we collect your personal data and how we use it

To carry out our business and to provide a service or carry out a contract with you

  • Fulfilment of and delivery of products and services you have ordered. We will share your personal data with our delivery partners for this purpose.

  • Process payments. Just Romance does not store any payment card numbers once the transaction has been completed. We share your personal data with credit card companies and other payment providers.

  • Contact you with important information relating to your purchase or use and administration of any of our services, such as confirming your order, letting you know about returns and refunds and any information in relation to that service. We may share your information with our email service provider(s) for this purpose.  

Where we have your consent

  • Send you marketing updates via email. You can unsubscribe at any time by clicking the link in any email. We share your personal data with our email service provider in order to provide you with marketing emails.

  • Use your details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third-party advertising that may appear on other websites you use.

  • We may tailor emails and online advertising to the things you are interested in, based on your purchase history


Where we have justifiable reason (legitimate interest)

  • Respond to customer service enquiries.

  • Analyse aggregated customer information with other interactions customers have with Just Romance in order to continually improve the products and services we offer. We do this using third parties such as Google Analytics.

  • For classifying our audience into groups or segments, using information about shopping habits and contact preferences.

  • Detect and reduce the risk of fraud.

The Privacy and Electronic Communications Regulations (PECR)

Where we have collected your contact details in the process of a sale of a product or service, Just Romance will have PECR-compliant permission to send you email marketing. You will be able to say if you do not want to receive these emails when we collect your data, and you will be able to unsubscribe via the link at the bottom of every marketing email.

Sharing your information

We use third party platforms for the purposes of email marketing, online advertising, customer analytics, fulfilment or orders, delivery, returns and refunds. In providing the services, your personal data will, where applicable, be used by the service provider on our behalf.

We conduct due diligence on every third-party supplier we work with. This is to ensure that they have the necessary processes, policies and safeguards in place to protect your personal data. We also enter into contracts with each of our third parties to ensure that they comply with data protection law and to safeguard the transfer of personal data.

Legal Compliance

In certain circumstances, we share and/or are obliged to share your personal data for business administration and legal compliance purposes with third parties.

We may use your personal data for legal compliance purposes and to enforce our legal rights. In such instances it will be necessary to share your personal data with external parties such as administrative authorities (HMRC), the Financial Conduct Authority, police and public prosecutors or to comply with a court order or power of attorney. We may also be required to share your information to report any suspicious and/or criminal activity including fraud, sanctions and anti-money laundering. It is our legal obligation to do so. 

How can I unsubscribe from marketing communications?    

There are several ways that you can unsubscribe from our marketing:

  • Click the unsubscribe link in any marketing email;

  • Contact us via phone or email.

Third party links and services

Our site may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own Privacy Policies and we do not accept any responsibility or liability for these Policies. Please check these Policies before you submit any personal details to these websites.


Customers need to be over 16 years old to use the site, purchase products or services and to sign up to receive our newsletter. We do not knowingly collect personal data from children under the age of16. If you are under the age of 16, please do not submit any personal data.

How long do we keep your personal data for?

We will only keep your data for as long as it is required to fulfil the purpose for which it was collected or to comply with any legislation. Your data will be kept in line with our company Retention Policy.

Confidentiality and security of your personal data

Just Romance takes the security of your personal data extremely seriously and has therefore taken reasonable steps to secure your data, including:

  • Training all employees on data protection;

  • Implementing access controls to prevent unlawful access to, destruction, alternation or theft of your data;

  • Using secure storage facilities;

  • Conducting due diligence and entering into contracts with any third parties who process your data on our behalf.

Your Individual Rights

You have the following rights in relation to the personal data we hold about you:    

Your right of access

If you ask us, we will confirm whether we are processing your personal data and, if so, provide you with a copy of that personal data.

Your right to correct information

If the personal data we hold about you is inaccurate or incomplete, you are entitled to have it corrected. If you ask us to update your data, we will ensure that we update our database and ask our third parties to do the same.

Your right to erasure

Upon request, we will delete the information we hold about you where we no longer need it or if you withdraw your consent (where applicable). If we have shared your data with our third parties, we will ask them to do the same. Please note that we are unable to delete any data that we are required to keep by law.

Your right to restriction of processing

You can ask us to stop processing your personal data in certain circumstances, such as where your data in inaccurate or if you object to us processing your data for a particular purpose.

Your right to data portability

You may request a copy of the personal data that you have provided to us in a machine-readable format, and for this data to be transferred to a third party of your choosing.

Your right to object

You can ask us to stop processing your personal data, and we will do so, if we are:

  • Relying on our own or someone else’s legitimate interests to process your personal data, except if we can demonstrate compelling legal grounds for the processing; or

  • Processing your personal data for direct marketing.

Your rights in relation to automated decision-making and profiling

You have the right to human intervention where automated decisions are made about you which may result in a significant or legal impact.

Your right to withdraw consent

You have the right to withdraw your consent at any time. Where we are relying on your consent for processing activities, we will cease this processing.

To exercise any of your rights, please contact us on if you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal data, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at or by calling their helpline on 0303 123 1113. 

Changes to this Privacy Policy

We may make changes to this Privacy Policy from time to time. We will notify you by email of any significant changes, however we encourage you to review this Privacy Policy periodically to ensure you are kept up to date with how we use your personal data.



We use cookies and similar technologies (“Cookies”) on for identification, analysis and advertising purposes. By using our site, you consent to the storing and accessing of Cookies on your device.

Cookies are very small text documents or pieces of software code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your PC or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through Cookies include the date and time of visits and how you are using the website or mobile application.

Cookies are used by us and our third parties are part of our site. Our use of cookies generally requires your consent; however, we do not require consent for the use of strictly necessary cookies which are required in order for our site to display properly so that you can use the site as intended.

Blocking cookies

You can consent to, or block the use of, specific Cookies by activating the relevant settings in your browser or by following the links below.

For more information on Cookie management and blocking Cookies for a wide variety of browsers, please visit All about Cookies.

What cookies do we use?

The list below sets out more information about the individual Cookies used on our Sites and the purposes for which they are used:




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